Qualia Media is a creative advisory firm that specializes in working with media companies, PR firms, authors, and startups.
We Move the News
Qualia Media is the amalgamation of top industry experts, from different regions, different companies, and different specialties offering unprecedented insight into media, marketing, and publishing. By utilizing our patent-pending Fire & Forget™ technology we analyze audience trends in order to stimulate newsworthy conversations in ways have the least amount of competition & hurdles. Every third party marketing strategy we advise on is 100% unique and most of our work remains, by choice, unattributed.
Does not use or store any personally identifiable information (PII) as defined by the major US industry bodies.
Complies with the EU’s General Data Protection Regulation.
We Love What We Do
Our group has directly advised, promoted or produced content for a diverse group of clients ranging from Google to Grey Goose, ESPN to Suja, Buzzfeed to Lamborghini, as well as essentially every major publishing house including Amazon.
Delancy Johansson is the VP of Transformation of DFC Global Corp, is the Brand Strategy Consultant here at Qualia, and also happens to be the sister of the founder – Gabriel.
In June 2014 Lone Star Funds, a private equity manager with $70 billion in assets under management, acquired Pennsylvania-based DFC Global Corp (formerly known as Dollar Financial Group) for $1.3 billion – taking the company private. Delancy was placed as Vice President of Transformation and directly executed one of the largest corporate re-brands of the year. With over 10 million customers and approximately 6,000 employees, DFC Global is one of the largest providers of non-standard consumer financial products in the world. DFC provides a variety of innovative financial solutions both online and through its approximately 1,200 retail locations in the UK, US, Canada, Sweden, Finland, Poland, Spain and Romania.
Gabriel Marinkovic is an American media and marketing entrepreneur that is an avid supporter of the Scottish National Party. He was formerly a Director of New Media for ESPN where his controversial and groundbreaking campaigns generated industry recognition. In his career, he has ghostwritten, marketed, or advised on dozens of media startups that went on to gain international traction and attention. These media clients include but are not limited to ESPN’s “First Take”, Buzzfeed’s “Tasty”, and NowThis News. He currently splits his time between New York, Southern California, and Chicago.
Preanka Hai is a Senior Strategist at Code and Theory HQ in New York City and is a creative strategy consultant at Qualia Media. Her access and experience with the industry’s largest brands and projects saves our clients an unprecedented amount of upfront resources normally dedicated to initial Market Research and Split Testing.
From helping to redefining the publishing landscape through our work with media companies such as NBC News, WWE, Bloomberg, The BBC, The Outline, Vogue, and The Guardian, to creating award-winning marketing programs for brands such as Maybelline New York, Victoria’s Secret, and Burger King, to developing unique customer experiences for NYLife, Quest Diagnostics, Citibank, Dignity Health, Reebok and Colgate to designing physical products for companies like Brown-Forman, Hearst, and Comcast – Preanka is a digital-first strategic and creative executive that designs products, content, and campaigns across physical and digital environments.
Kirk Torrance is a Political Consultant and was an instrumental behind the introduction of the Scottish National Party’s NationBuilder database, which was implemented ahead of the party’s landslide victory in the 2011 Holyrood election, before leaving the SNP to start his own consultancy. Kirk created patent pending technology that provides with highly detailed “sentiment analysis” – determining whether people’s conversations on Facebook and Twitter are positive or negative towards Brands or Companies – allowing them to individually nurture potential influencers or target new customers.
Following successes at the SNP, he set up Industrial New Media as a strategic consultancy offering insights and methodologies to clients in politics, retail, film & entertainment and technology startups. Helping organizations to better market themselves and their products using a proven mix of narrative storytelling, social media, PR, stunts and events: to get their messages out in a targeted and measured way to their customers and prospects.
Tom Collins Is a highly experienced communications and crisis manager with a demonstrated history of working in politics, journalism, government and humanitarian organisations. Skilled in copywriting, editing, online design and broadcasting with a focus on new media. Collins is a hard media and communication professional with a Bachelor of Arts B.A. (Hons) focused in Journalism, Creative Writing and Economics from the University of Strathclyde.
Kara Bloom is a media buying expert at Diablo Media and is a media buying consultant here at Qualia Media. Kara Bloom currently manages $2-3 Million in media spend per month for Diablo Media clients across all major platforms such as Outbrain, Taboola, RevContent, Facebook, Instagram, Youtube etc. Her day-to-day agency media management ensures that our clients hit the ground running with the most optimized and effective ads currently being run in the industry.
Mortgage Bankers Association
The Chopra Center
Carl’s Jr. Hardee’s
Cash Money Records
Use the button below to send us an email about your next project.